Jim Huffman is the cofounder of growth agency GrowthHit and a growth mentor for the Techstars startup accelerator. He has led growth at three startups that went from idea to over $10M in sales and were featured in publications such as The Wall Street Journal, TechCrunch, and the TODAY Show. He has advised and taught digital marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, FedEx, and more.

Learn more about Jim Huffman: https://jimwhuffman.com/
Follow Jim Huffman on LinkedIn: https://www.linkedin.com/in/jimwhuffman/

04:59: Sean introduces Jim Huffmann, CEO of GrowthHit and author of The Growth Marketer’s Playbook
9:30: What do people need to know to have a bigger impact?
12:16: Where are you on your growth journey? Understanding the start-up curve
13:45: Common marketing mistakes
14:43: The 4 foundations to establish before your business grows
17:14: Where to Begin: Personas and how to speak to them
22:00: Question: How do I know who the ideal persona is?
22:50: Another way in: Why do your current clients and customers love you?
25:43: Turning visitors into customers: The irresistible offer formula
30:34: If I want to grow, what are my options?
33:16: How your business category (and finances) determine growth strategy
38:00: Growth strategy as a calendar vs a to-do list
40:30: How to prioritize what to do first, where to put your time and energy
42:35: Case studies and examples of best-in-class growth strategies
55:20: Growth Marketing tactics and ideas based on where you are in the growth journey
58:28: Engineering as marketing: What’s a tool you could give to people?
1:10:38: The 5 things that top landing pages have in common
1:19:13: Question: What’s a good call to action? (go on a first date before proposing)
1:24:00: Question: Landing page versus home page (should they be one and the same?)
1:27:59: Question: Program titles and addressing problems without being negative
1:35:00: The process leads to progress: Scheduling time for marketing
1:36:43: Celebrate experimenting and failing – you just need one thing to work!
1:40:35: Sean talks about how he got his first few clients as a mindfulness teacher