Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice.

She is also the creator of The Legal Website Warrior®, an online business that provides brand protection, legal education and support to information entrepreneurs (experts, coaches, consultants, online educators, speakers & authors) around the U.S. and the world.

She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt. She is also the host of the Guts, Grit & Great Business podcast.

Learn more about The Legal Website Warrior®: https://legalwebsitewarrior.com/
Follow Heather on Instagram: https://www.instagram.com/thelegalwebsitewarrior/

00:01:26 – Sean introduces Heather Pearce Campbell
00:06:07 – Introduction from Heather
00:08:19 – Making legal stuff accessible
00:13:46 – Protect your assets
00:15:01 – Do you think of yourself as an entrepreneur? What is your why?
00:20:48 – Overview of Heather’s work
00:23:31 – 90% of small businesses do not get their legal needs met
00:29:34 – The impact of litigation on small businesses in the United States
00:33:20 – What about micro businesses?
00:35:58 – Lawsuits by the numbers
00:42:09 – Even clients in the mindfulness space can be unreasonable
00:50:49 – The five bucket framework for business protection
00:51:28 – Rolling risk assessment
00:52:07 – Bucket one: Business Structure
00:59:54 – Is there one business structure when you have multiple interests/services?
01:03:25 – The difference between a sole proprietor and a corporation
01:08:28 – Bucket two: Business Contracts
01:16:06 – Bucket three: Business Insurance
01:18:26 – Connect with a business insurance broker
01:19:36 – Bucket four: IP Protection Plan
01:21:23 – The difference between copyright and trademark protection and how long they last
01:27:06 – Trade secrets
01:30:08 – Can you just put a copyright sign on your materials?
01:33:14 – Principal registry vs supplemental registry for trademarks
01:34:22 – Bucket five: Dispute Resolution Strategy
01:36:24 – Book recommendation: Difficult Conversations Bruce Patton, Douglas Stone, and Sheila Heen
01:40:21 – Can we use a business name that exists elsewhere?
01:43:33 – “If you don’t treat your business like a business, nobody else will.”
01:44:51 – Free legal bootcamp and monthly calls with Heather
01:53:20 – Does business insurance include malpractice?
01:54:22 – Disclaimers about not being a licensed professional or therapist
01:55:42 – What is friendly fraud?
01:57:55 – If I am donating all income for cause, how do I set it up to avoid tax?